Ursus Productions specialises in producing factual and branded content for a variety of platforms. They've worked with some of the biggest brands and organisations and have travelled the world producing films, recently making Britain's Beautiful Rivers with Richard Hammond.

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The Lást studio had the pleasure of crafting a design suite for Ursus, including a new logo mark, lettering and illustrated icons.

 

These had to be versatile, used across web and in the field, from car decals to camera boxes. The logo mark was crafted to stand alone as this mighty bear, but also be easily combined with the brand's name and custom lettering. Everything is scalable, so it makes waves at all sizes. Key components in the brief were based upon capturing a wild element, with a cool and confident attitude. We achieved this with a timeless line work style, crafting marks that were bold and strong. Heavy texture and grit in the lettering and icons builds upon this, producing natural tones that walk hand in hand with the brand's work.