Under Her Black Flag
An illustrated and interactive game trail and story experience through York
Overview
At the end of 2024 our studio was awarded the coveted Creative Catalyst grant from Innovate UK (the the UK’s innovation agency) to bring to life Under Her Black Flag (UHBF) from concept to full mobile prototype. An original story by Lást.
UHBF is a story based trail experience based in the historic city of York, taking players on a journey to uncover hidden city stories, and discover lesser known histories. With challenges at various locations across the trail, the balance in this ambitious project at every junction was creating something that felt authentic and old, whilst innovatively housed on mobile. This mean functions that ran smoothly, but graphics that were weathered, imperfect and gritty, just like the experiences pirate main character.
Project Scope
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Mobile App
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Interactive Trail Map
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Story & Brand Illustrations
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Visual Identity
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Brand Strategy
Team
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Lást Maps
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BetaJester (developers)
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Sam Jones (composer)
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Charlotte Luxford (actor)
The studio was at the helm of this monumental project, directing and managing the wider team whilst producing the story, graphics and visual identity. Following extensive concept refinement, Angel (of Lást) wrote the character driven story narrative, and produced detailed development scripts for the development team, alongside the composer and voice actors.
Lást painstakingly hand drew a wide suite of over 60 illustrations to accompany the story that unfolds across the city in our signature heritage ink style, perfect for a story set in 1700. Engraving style line work built this world out, with strong cross line textures and a story-book quality to them.
